Why Advertise On Connected TV?
Connected TV (CTV), also known as "OTT" (Over-The-Top), or Streaming Television is one of the fastest growing trends of our times and has resulted in a powerful shift of consumer viewing habits.
In Australia CTV has also grown phenominaly and is showing no signs of slowing down.CTV offers viewers the ability to be in control of their content journey, while also benefiting from the full TV screen experience.
The increase of CTV viewership is creating new and exciting opportunities for advertisers by combining the impact of conventional TV with the accuracy of Digital.
CTV offers great accountability and transparency for advertisers.
Compared to traditional TV advertising, advertising on FIBO is very cost effective